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What We Produce

Runs & Road Races

5Ks to marathons. USATF-certified courses. 14 years producing the BMW Dallas Marathon. Road races have a precise operational language — chip timing, course certification, wave coordination, and medical planning across every mile. We know it fluently.

What We Produce

What we handle.

Our team handles route design, USATF certification, timing coordination, vendor management, and race-day operations so your organization can focus on the participant experience and the mission behind the event.

Route Design & Permitting

We design race courses, coordinate physical course marking, and manage the city relationships required to get a route approved and ready. The logistics of putting a course on public roads start earlier than most organizers expect.

USATF Certification

We handle course measurement and USATF certification for sanctioned events — end to end. Certified measurement, documentation, and submission so your race qualifies for national standings and age-group records.

Race Timing

We coordinate trusted RFID timing partners for every road race we produce. Our network includes some of the best timing operators in the industry — real-time results, age-group scoring, and finish-line displays handled by specialists we've vetted.

Vendor Management

Aid stations, timing systems, fencing, medical support, finish-line production: every vendor is sourced, contracted, and accountable to us so nothing falls through on race day.

Public Safety Coordination

We coordinate police, medical, and crowd management across the full course — not just the start and finish — so participants are supported at every mile.

Participant Communications

We manage all participant-facing communications: wave assignments, bib pickup instructions, course maps, weather updates, and post-race results — so your inbox stays clear and participants stay informed.

Recent Projects

Events we've produced.

BMW Dallas Marathon

Running Event

BMW Dallas Marathon

31,000 Participants · Full Ops

Dallas Heart Walk

Charity Walk

Dallas Heart Walk

25,000 Participants · Full Ops

Carry The Load

Memorial March

Carry The Load

Tens of thousands across national march routes and community events · Full Event Operations

JPMorganChase Corporate Challenge

Corporate Event

JPMorganChase Corporate Challenge

~3,000 Corporate Participants · Full Ops

Lunar New Year Festival

Cultural Festival

Lunar New Year Festival

Free public event — open to all · Full Event Operations

Dallas Bike Ride

Cycling Event

Dallas Bike Ride

5,000 · Full Event Operations

Chevron Houston Marathon

Road Race

Chevron Houston Marathon

300,000+ · 5K, Start Line & Expo Operations

McKinney Historic Half

Road Race

McKinney Historic Half

Inaugural 2026 · Full Event Operations

Tulsa Heart Walk

Charity Walk

Tulsa Heart Walk

Thousands annually · Full Event Operations

Culture in the Core

Community Event

Culture in the Core

Free public event — open to all · Full Event Operations

OKC Memorial Marathon

Running Event

OKC Memorial Marathon

26,000+ Participants · Start Line Ops & Consulting

Run For The Water

Road Race

Run For The Water

5,000 · Full Event Operations

Dallas Turkey Trot

Road Race

Dallas Turkey Trot

25,000+ · Full Event Operations

Light Up Lockwood

Community Event

Light Up Lockwood

Community event — free public admission · Full Event Operations

Texas Big Star Half Marathon

Running Event

Texas Big Star Half Marathon

2,000 Participants · Full Ops

Dallas Katy 5K

Community Event

Dallas Katy 5K

4,198 Participants · Full Ops

01 / 16 BMW Dallas Marathon

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Who We Help

Get support for your upcoming race.

Running events come from nonprofits building their fundraising calendar around a race, municipalities hosting civic road races, and brands building community through endurance sponsorship. We've produced races for all three.

Event Southwest team on-site
About Event Southwest

14 years. 100's of events. One standard.

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Let's talk about your event.

Free consultation. No commitment. We'll tell you exactly what your event requires and whether we're the right fit.

Common questions.

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Tell us about your event today.

We'll help you examine where our team can provide the best production support.