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Event Southwest — event staffing and production
EVENT PRODUCTION SERVICES

Let's Put On A Good Show.

Event Southwest (ESW) manages operations for 4M+ participant experiences across the country. We work with nonprofits, municipalities, brands, and companies to plan and execute large-scale public events.

5.0 Star Google Reviews

100's

Of Events

14 yrs

Of Excellence

4M+

Participants

BMW Dallas Marathon
American Heart Association
Carry The Load
Oklahoma City Memorial Museum
Susan G. Komen
Houston Marathon
Leukemia & Lymphoma Society
March of Dimes
YMCA
MLS
Running USA
EnMotive
DMSE Sports
Hot Chocolate Run
BibRave
Run Dallas
Light Up Lockwood
Dallas Arboretum
On Board Experiential
Friends of Katy Trail
OKC Memorial Marathon
100K Miles Challenge
ABR
Dallas Marathon
DC Marathon
Philadelphia Marathon
The Dallas Cup
Richardson Lunar New Year Festival
Dallas Día De Los Muertos Parade
Culture in the Core
The Core District
Katy 5K
CEM
COR
McKinney Historic Half
Bike Ride Dallas
BMW Dallas Marathon
American Heart Association
Carry The Load
Oklahoma City Memorial Museum
Susan G. Komen
Houston Marathon
Leukemia & Lymphoma Society
March of Dimes
YMCA
MLS
Running USA
EnMotive
DMSE Sports
Hot Chocolate Run
BibRave
Run Dallas
Light Up Lockwood
Dallas Arboretum
On Board Experiential
Friends of Katy Trail
OKC Memorial Marathon
100K Miles Challenge
ABR
Dallas Marathon
DC Marathon
Philadelphia Marathon
The Dallas Cup
Richardson Lunar New Year Festival
Dallas Día De Los Muertos Parade
Culture in the Core
The Core District
Katy 5K
CEM
COR
McKinney Historic Half
Bike Ride Dallas
What We Produce

Turn-key event production for large public events.

Community Events

Community Events

Parades, civic celebrations, holiday programming, public festivals.

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Runs & Road Races

Runs & Road Races

5Ks to marathons. USATF-certified. 14 years at the BMW Dallas Marathon.

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Cycling Events

Cycling Events

Road closures, route logistics, safety coordination.

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Charity Walks

Charity Walks

Community walks and nonprofit fundraising events.

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Concerts & Festivals

Concerts & Festivals

Multi-stage public productions with full permitting and crowd management.

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Brand Activations

Brand Activations

Full permitting, site logistics, and on-site production for public brand events.

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01 / 06 Community Events

Who We Help

Event management for nonprofits, cities, brands, and companies.

Just like a general contractor, Event Southwest functions as the single operational partner — handling planning, permitting, vendors, and production. Need support in just one or two areas of your production? We do that too.

Services

Event Production Services

We’ve been producing large-scale public events since 2012.

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01

Event Feasibility & Consulting

Considering a new event concept or a new event location? We can map out what your event actually requires before any production commitments are made.

Feasibility AnalysisBudget PlanningVenue SelectionPermitting Roadmaps
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02

Event Production & Logistics

Event Southwest can provide both limited and complete executive production for any aspect of your event. Our standard engagements include full event design, permitting, vendor management, volunteer & staff management, and event-day oversight.

Site DesignPermittingVendor ManagementPublic Safety
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03

Design Services

Already have brand standards? Our team is trained to support your marketing team with website development, graphic design, CAD Drafting, and Signage.

Event WebsitesGraphic DesignCAD DraftingEvent Signage
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04

Specialized Services

Some events need USATF certification, race timing, or specialized event consulting on top of standard production. We've built the capability to handle those requirements within scope.

USATF CertificationRace TimingCourse Management
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START A CONVERSATION

We're happy to provide a detailed production proposal.

Step 01

Let's discuss your vision & needs

We build a clear responsibility matrix — what ESW owns, what you handle, what we coordinate together.

Step 02

We will coordinate all planning

We manage all vendors, timelines, and logistics — whether executing directly or overseeing your preferred partners.

Step 03

We'll deliver a well-run event

One point of accountability across vendors, public safety agencies, volunteers, and all production elements.

RECENT EVENTS

We're honored to work withsome incredible organizations.

BMW Dallas Marathon

Running Event

BMW Dallas Marathon

One of the largest marathons in the Southwest. ESW has served as full production partner since 2012 — permitting, public safety, course logistics, race timing, and finish-line production across multiple days and race distances.

Carry The Load

Memorial March

Carry The Load

We produce the Dallas convergence for Carry The Load's National March — a multi-day Memorial Day event that draws marchers from across the country to Reverchon Park, founded by two Navy SEALs to restore active meaning to Memorial Day.

Dallas Heart Walk

Charity Walk

Dallas Heart Walk

The largest Heart Walk in the country. ESW manages full-scale site logistics, volunteer coordination, donor VIP management, and public safety planning for 30,000+ participants across DFW venues.

JPMorganChase Corporate Challenge

Corporate Event

JPMorganChase Corporate Challenge

A 3.5-mile corporate run open exclusively to company employees, held in Dallas as part of a four-city U.S. series. ESW serves as production partner alongside On Board Experiential, managing venue design, site layout, build-out, city permitting, course logistics, corporate registration, and the post-race concert.

Lunar New Year Festival

Cultural Festival

Lunar New Year Festival

We produce the annual Lunar New Year Festival for the City of Richardson at DFW Chinatown — a free, multi-cultural celebration on Greenville Avenue featuring live performances, 20+ food vendors, and family programming that reflects Richardson's identity as one of the most culturally diverse communities in the Dallas metro.

Dallas Bike Ride

Cycling Event

Dallas Bike Ride

We handle full event operations for Dallas's only car-free social ride — a 20-mile route through downtown Dallas that brings 5,000 cyclists of all abilities together each May, benefiting local cycling nonprofits across the city.

Chevron Houston Marathon

Road Race

Chevron Houston Marathon

We managed start line operations, the We Are Houston 5K, and the race expo for one of the country's top-ranked marathons — a World Athletics Gold Label event that draws more than 300,000 participants, volunteers, and spectators to downtown Houston each January.

McKinney Historic Half

Road Race

McKinney Historic Half

We produce the McKinney Historic Half for the Dallas White Rock Marathon organization — the inaugural half marathon brought to McKinney, TX in 2026. Presented by BMW, the event benefits Scottish Rite for Children and introduced a new race weekend to one of the fastest-growing cities in the country.

Tulsa Heart Walk

Charity Walk

Tulsa Heart Walk

We produce the Tulsa Heart Walk for the American Heart Association — an annual community walk in downtown Tulsa that brings together corporate teams, heart disease survivors, and families to raise funds for cardiovascular research and health education. Tulsa's energy industry corporate base makes it one of the stronger Heart Walk markets in the region.

Culture in the Core

Community Event

Culture in the Core

We produce Culture in the Core for the City of Richardson — a free annual community festival in Richardson's downtown CORE District celebrating arts, music, food, and the cultural diversity that defines the city. In 2024, the event merged with Light Up Lockwood to create an expanded combined program.

OKC Memorial Marathon

Running Event

OKC Memorial Marathon

One of the most meaningful marathons in the country — 26,000+ runners from all 50 states honoring the 168 victims of the 1995 bombing. ESW serves as start line operations partner, delivering precision logistics for the event's most critical moment.

Run for the Water

Road Race

Run for the Water

We produce Run for the Water for the Gazelle Foundation — Austin's only 10-mile road race and the city's largest fall downtown waterfront event, celebrating its 20th anniversary in 2026. Every dollar raised goes directly to clean water projects in Burundi.

Dallas Turkey Trot

Road Race

Dallas Turkey Trot

We produce the Dallas Turkey Trot for the YMCA of Metropolitan Dallas — one of the largest Thanksgiving Day races in Texas, drawing 25,000+ participants through downtown Dallas each year on an 8-mile course that passes Dealey Plaza, Deep Ellum, and the Trinity River.

Light Up Lockwood

Community Event

Light Up Lockwood

We produce Light Up Lockwood for the City of Richardson — a free annual holiday event in Richardson's Lockwood neighborhood that brings the community together each fall with lighting, seasonal programming, and family activities.

Texas Big Star Half Marathon

Running Event

Texas Big Star Half Marathon

A 13.1-mile half marathon produced with the Frisco Chamber Foundation. ESW manages full event production — course certification, city and campus permitting, timing, volunteer coordination, and public safety planning.

Dallas Katy 5K

Community Event

Dallas Katy 5K

A Thursday evening 5K along one of Dallas's most beloved urban trails, now in its 28th year. ESW produces the Friends of the Katy Trail's signature fundraiser — 4,198 participants in 2025, a record year.

01 / 16 BMW Dallas Marathon

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Your next event

We're here to bring our event experience
to your next production.

We love working with the ESW team! They are extremely organized, detail oriented, efficient and productive.
Ashley B.American Heart AssociationDallas Heart Walk — 50,000+ participants
Our company hired Event Southwest to help us with two of our fall events and we couldn't have been more pleased!
Lauren S.SBG HospitalityCorporate wellness events
Attended the Lunar New Year Celebration this year and was so impressed by all of the attention to detail and the professionalism of this event. ESW did a fabulous job! Seamless and so much fun!
Lori B.Lunar New Year CelebrationEvent Attendee
I have had the pleasure to work with Event Southwest on various projects. Most recently Carry the Load. Event Southwest is a very professional and friendly organization. They are a great asset to any event.
Sharon D.Multiple EventsVolunteer Director
We had an incredible experience working with the Event Southwest team! They were organized, detail-oriented, and kept communication flowing from start to finish. Our Tarrant County American Heart Association Heart Walk was an absolute success! Highly recommend Event Southwest for any event production needs!
Gabriel R.209 Photo BoothProduction Partner
ESW did a great job at the Dia de los Muertos parade! Completely calm under pressure!
Robert C.Dia de los Muertos ParadeProduction Partner
The folks at Event Southwest are the best in the business. They listen to your needs, identify creative solutions and make ideas come to fruition. Most importantly, they care. They have been a constant source of support.
Elizabeth C.Genesis Women's ShelterYoung Professionals Events
Event Southwest has produced our event for the last 6 years. We couldn't be more pleased with the professionalism, attention to detail and overall success they bring to our event. They have an amazing staff who genuinely care about your brand, mission and vision.
Vanessa P.Salvation ArmyMost Good 5K
CENTRALLY LOCATED

We can support events anywhere in the US.

Headquartered in Dallas since 2012. We have years of working with vendors, venues, and permitting offices across the country.

FAST & EASY

Site Visits

EFFICIENT REMOTE

Planning

BOOTS-ON-GROUND

Production

Common questions about Event Southwest.

Still have questions? We're happy to talk through your specific event situation.

Book a free call →
Let's Talk

Tell us about your event today.

We'll help you examine where our team can provide the best production support.